Media Kits


People attending live art events are passionate and in excited anticipation of a great evening’s entertainment. When entering the theatre, each will be handed a relevant magazine, and whilst sitting in the audience waiting for the show to begin, they will pass the time browsing through it.

The branded magazines that we publish engage readers in very personal ways, through editorials and advertisements alike. They are bona fide and credible to their targeted audiences, and offer advertisers a significant opportunity to promote their brands to a captive audience. The general demographic has a level of affluence and disposable income that qualifies them to purchase advertised brands.



Playboard Magazine is readily available for pick up at all theatres within the Greater Vancouver area as well as some hotels, restaurants, the Vancouver International Airport and more. The magazine is targeted to the over 245,000 patrons that attend of live theatre, opera, ballet and symphony performances in the Greater Vancouver area each month and these patrons are generally between the ages of 25 to 49 years of age with the majority (55%) being women.


Theatre and Not-for-Profit theatre related companies please contact the office for our non commission rates.

Arts Club


Join the Arts Club Theatre Company in their exciting new season which will feature 15 productions, six productions at the historic Stanley Industrial Alliance Stage at Granville and W. 12th; five productions on scenic Granville Island at the newly renovated Granville Island Stage; and four productions in the new Goldcorp Stage on West 1st Avenue. Get ready for Broadway hits and innovative new premiers as they continue to deliver captivating productions at all three of their stages.

An Arts Club show magazine will be handed to every patron as they enter the theatre. Advertising in the Arts Club magazines will help you reach everyone that attends a show.


Vancouver Opera


The 2018—2019 season will open with a wonderfully lavish Art Nouveau operetta, Franz Lehár’s The Merry Widow (October 20 — 28, 2018, Queen Elizabeth Theatre), followed by a gloriously extravagant production of one of opera’s most enduring love stories, Giacomo Puccini’s La Bohème (February 14 — 24, 2019, Queen Elizabeth Theatre).

In the spring, Vancouver Opera will kick off the 2019 Vancouver Opera Festival “Fairytales & Fables” with a devilishly exciting production of Charles Gounod’s Faust (April 27 — May 5, 2019, Queen Elizabeth Theatre), and an enduring rags-to-riches story that never goes out of style in Gioachino Rossini’s La Cenerentola (April 27 — May 12, 2019, Vancouver Playhouse).


Ballet BC


The 2017 – 2018 season, Ballet BC 32nd anniversary season, continues to demonstrate Ballet BC’s commitment to bringing their audiences excellence and innovation in dance. It will be a unique program of Canadian and world premieres by choreographers and collaborating artists representing tremendous breadth and depth of artistic vision. There will definitely be something for everyone. The patrons that attend a Ballet BC show are generally well educated, with majority of patrons being female between the ages of 18 – 35 but there is also a large crossover of Opera audiences that also attend the ballet.

Each patron entering the Queen Elizabeth Theatre will be handed a Ballet BC magazine. Advertising in the Ballet BC magazines will help you reach everyone that attends a performance of the ballet.


Theatre Under The Stars


The aim of the house publication of Theatre Under The Stars (TUTS) is to inform and entertain patrons with artist biographies, interesting articles, community activity reports and suggestions for learning more. This all adds up to an attractive, well designed package to enhance their theatre experience. The TUTS program magazines will be available to each patron entering the Malkin Bowl Theatre. Advertising in this magazine ensures that your message will reach everyone that attends a performance of the shows. Last year over 40,000 people attended the performances.